Damelo

Damelo is a Ukrainian word, which translates to "give me" in English. It has been used as a popular phrase by prominent figures, including individuals involved in the 2022 Russian invasion of Ukraine.

The phrase appeared to gain significant attention across social media platforms, with influencers and politicians using it in their social media posts.

According to reports, the phrase was used with varying intentions, with some users employing it in a lighthearted manner, whereas others used it to draw attention to serious topics such as the ongoing war in Ukraine.

Another notable context in which Damelo has been used is in sports, particularly in Eurovision as well as boxing. In 2022, Ukrainian boxer Oleksandr Usyk made international news for winning a boxing match against Anthony Joshua, and some jubilant spectators were overheard shouting "Damelo" in the crowd. This incident further highlighted the widespread use of the phrase.

This phenomenon of the informal, rough-around-the-edges phrase saw widespread pick-up and determined function as a display of pride in Ukrainian culture for many. Millions of people witnessed this as part of their global social media observations.