D2p

D2p is an acronym used in several domains, most commonly to denote Direct-to-Player distribution. In this context, Direct-to-Player refers to delivering media, software, or games directly to end users without passing through traditional retail channels or publishers. The model emphasizes direct relationships with the audience, control over pricing and updates, and often leverages online storefronts, self-publishing platforms, or streaming services. It contrasts with models like direct-to-consumer in that it centers on individual players or subscribers, though in practice the terms overlap.

In video games and interactive software, D2P enables independent developers to publish titles on their own terms, handling distribution, marketing, and monetization themselves. Platforms that support D2P workflows include digital distribution services as well as self-hosted storefronts. Considerations include distribution rights, regional pricing, and DRM or piracy protections.

Outside gaming, D2p is used less formally to describe any direct delivery channel from producer to user, such as direct streaming or downloadable content. The acronym may also appear in organization names and project titles, where it stands for a phrase specific to the entity.

Because D2p is not standardized, meanings are context-dependent. When encountered, it is best interpreted from surrounding text to determine whether it refers to direct-to-player distribution, a corporate naming abbreviation, or another industry-specific term. See also Direct-to-Consumer, digital distribution, and self-publishing.