Currys

Currys is a British multinational retailer of consumer electronics and home appliances. It operates as the flagship retail brand of Currys plc and is headquartered in London, England. The chain runs Currys and Currys PC World stores in the United Kingdom and Ireland, and maintains online shopping platforms to reach customers in these markets.

Currys plc traces its corporate lineage to the 2014 merger of Dixons Retail and The Carphone Warehouse, creating Dixons Carphone plc. In 2020 the group adopted the Currys plc name as part of a branding simplification, with Currys PC World remaining the primary consumer electronics format in its stores and online presence.

The business sells a broad range of products, including consumer electronics, information technology, home appliances, and related services. It offers installation, delivery, and after-sales support, as well as extended warranties and care plans. Currys operates with a multichannel model that combines physical stores, online sales, and in-home services to reach customers.

Historically, the company integrated its mobile phone retail activities with its store network, bringing Carphone Warehouse offerings under the Currys umbrella in many markets. The Currys PC World brand is commonly used for its large-format stores, while online channels complement in-store shopping.

As a major player in the UK and Ireland electronics retail sector, Currys faces competition from other large electronics retailers and online marketplaces. The company emphasizes a mix of in-store service and online convenience to support a broad customer base.