CrossChannelFulfillment
Cross-Channel Funnel, also written as cross-channel funnel, is a framework in marketing analytics for modeling the sequence of consumer touchpoints across multiple channels that contribute to a conversion. It expands traditional single-channel funnels by incorporating interactions across online and offline touchpoints over time, providing a more complete picture of the journey from awareness to action.
Purpose and scope: The concept aims to illuminate how different channels work together to drive outcomes such
Data and methods: Implementation requires integrating data from web analytics, CRM, advertising platforms, email, and in-store
Benefits and challenges: Benefits include a clearer view of the customer journey, improved marketing ROI, and
Applications and history: The approach is used in digital marketing, ecommerce, and enterprise sales to optimize