CraveTV

CraveTV is a Canadian streaming service operated by Bell Media, a subsidiary of BCE Inc. It launched in 2014 as CraveTV, offering on-demand access to a selection of television series and films provided through licensing agreements with various content partners. The service was designed to complement Bell Media’s traditional television networks by making library titles and select original programming available online.

Content and availability vary over time and by tier. In Canada, CraveTV’s catalog has included a mix of U.S. and international series, films, and Bell Media originals. In later years, the platform became part of a broader branding and product strategy that consolidated CraveTV’s offerings into a unified service branded simply as Crave. The Crave platform is delivered through multiple devices and platforms, including web browsers, iOS and Android apps, and a range of smart TVs and streaming devices, with support for simultaneous streams on multiple screens.

As a Canadian streaming option, Crave competes with other services such as Netflix, Prime Video, and Disney+. The service is tied to Bell Media’s broader content ecosystem, which includes live programming from Bell’s networks and access to premium libraries under certain subscription tiers. Licensing arrangements and available titles are subject to change based on rights agreements with content partners.

History and branding developments reflect Bell Media’s strategy to offer an integrated streaming experience alongside linear television. Crave continues to evolve with new originals, licensed acquisitions, and periodic updates to its tier structure and device availability.