Craftcentric

Craftcentric refers to an approach or branding that centers around craft, artisanal methods, and handmade processes. It describes products, services, or platforms that prioritize skilled handiwork, small-batch production, and customization over mass-production and generic designs. It can apply to physical goods, digital tools that facilitate craft, and educational spaces that teach hands-on skills.

In product design, a craftcentric approach emphasizes materials provenance, workmanship, and finish, often favoring local or traditional techniques, and sustainable practices. It may involve modular components, upcycling, or limited runs to preserve exclusivity and quality. Designers may highlight the maker’s process, documenting steps and sources to emphasize transparency.

In communities, craftcentric platforms include maker spaces, artisan marketplaces, and tutorial networks that connect creators with learners and buyers. They often feature project plans, patterns, and guides, enabling hobbyists to undertake complex projects. The term is also used in marketing to signal authenticity and an emphasis on skill.

Reception and criticism: Proponents argue it supports skills development, local economies, and sustainability. Critics warn that it can become buzzword-y or co-opted by commercial interests, potentially diluting traditional craft or excluding beginners.

See also: handmade, artisan, DIY, maker movement, craft.