CpC

CpC is an acronym with multiple meanings across different fields, and there is no single, universally accepted definition. In digital marketing and analytics, CpC most commonly refers to cost per conversion. This metric measures the average amount spent to achieve a conversion, such as a sale, signup, or lead. It is calculated by dividing total advertising spend by the number of conversions in a given period. CpC emphasizes outcomes over intermediate actions and is often considered alongside other metrics like CPC (cost per click) and CPA (cost per acquisition). Factors such as attribution models, conversion windows, and counting rules can influence the CpC value, and results can vary between platforms.

In some contexts, CpC is used informally to denote cost per conversion and may be treated as a variant of CPA. However, CPA remains the more widely used term in most platforms, and CpC and CPA are not always interchangeable.

Beyond marketing, CpC may appear in unrelated domains as an abbreviation tied to specific organizations, programs, or product codes. Because CpC is not standardized, its meaning should be inferred from the relevant field or documentation. When encountering CpC, it is best to check context, definitions provided by the source, and any accompanying metrics or formulas to determine the intended interpretation.