Costplusprisfastsættelse
Costplusprisfastsættelse, also known as cost-plus pricing, is a pricing strategy where a company adds a standard markup percentage to its cost of producing a product or service to arrive at its selling price. The formula for cost-plus pricing is typically: Selling Price = Cost + (Cost x Markup Percentage). The cost component includes all direct costs associated with production, such as raw materials and labor, as well as a portion of indirect costs or overhead. The markup percentage represents the profit margin the company aims to achieve.
This method is relatively simple to implement, as it relies on easily calculable cost data. It ensures
However, cost-plus pricing has several drawbacks. It does not consider customer demand or the perceived value