Conversieprijs

Conversieprijs, also known as conversion price, refers to the cost incurred to achieve a desired action from a potential customer. This action is typically a conversion, which can vary depending on the business's goals. Common examples of conversions include making a purchase, signing up for a newsletter, filling out a contact form, or downloading an app.

The conversieprijs is calculated by dividing the total marketing and sales expenses associated with a specific campaign or channel by the number of conversions generated from that effort. For instance, if a company spends 1000 euros on an online advertising campaign and that campaign results in 50 sales, the conversieprijs for that campaign is 20 euros per sale.

Understanding and monitoring the conversieprijs is crucial for businesses to assess the effectiveness and profitability of their marketing strategies. A low conversieprijs generally indicates an efficient campaign that is generating conversions at a low cost, contributing positively to the return on investment (ROI). Conversely, a high conversieprijs might suggest that the campaign is underperforming, requiring optimization or reallocation of resources. Businesses strive to lower their conversieprijs over time through strategies such as improving ad targeting, refining landing page experiences, A/B testing different calls to action, and optimizing sales funnels. It is a key performance indicator (KPI) in digital marketing and sales.