Conteúdos

Conteúdos is the plural form of conteúdo in Portuguese. It refers to the set of material, information or media produced and distributed to audiences, encompassing texts, images, sounds, and interactive elements. The term is used across media, education, marketing, and digital platforms.

Conteúdos can be classified by format (texto, imagem, vídeo, áudio, infografia, animação), by purpose (informativo, educativo, promocional, de entretenimento) and by channel (impressos, websites, apps, redes sociais, e-learning platforms).

The content lifecycle includes creation, editing, approval, publication, distribution, updating, archiving and analytics. Content strategy aims to align conteúdos with audience needs and organizational goals, considering accessibility, copyright, and search engine optimization.

Governance encompasses standards for quality, tone, branding, metadata, and licensing. In digital contexts, conteúdos must be accessible (WCAG), properly tagged, and licensed (creative commons or rights management).

Examples of conteúdos include educational materials, news articles, marketing posts, product descriptions, podcasts, and interactive modules.