Cocchi

Cocchi is an Italian producer of vermouths, aperitifs and fortified wines based in Asti, Piedmont. The company was founded in 1891 by Giulio Cocchi and has since built a reputation for its traditional Italian liqueurs and aromatic wines. Cocchi's product line centers on vermouths and other aperitivi, incorporating regional wines and a blend of botanicals.

The core products include Cocchi Vermouth di Torino Storico, a red vermouth that follows the Torino style; Cocchi Americano, a pale white-wine-based aperitif with citrus and herbal notes; Cocchi Barolo Chinato, a fortified Barolo-based wine flavored with quinine and spices; and Cocchi Rosa, a pink vermouth with berry and citrus character. The range also features other vermouths and seasonal releases, all produced in the Piedmont region.

Historically, Giulio Cocchi established the house in Asti, seeking to create refined aperitifs for domestic and international markets. Over the decades, Cocchi's products gained prominence in bars and cocktail culture, contributing to the global appreciation of Italian vermouths.

In contemporary use, Cocchi products are widely employed as aperitifs or cocktail ingredients. Cocchi Americano is commonly used as a lighter alternative to dry vermouth in cocktails such as Martinez and other pre-dinner drinks, while Vermouth di Torino and Barolo Chinato are used in a variety of classic cocktails and snifter-style serves. Cocchi remains a landmark name among Italian vermouth producers.