CoClicks

Coclicks, also written CoClick, was a United States–based online advertising network that operated during the early to mid-2000s. The company connected advertisers with publishers and offered a range of display advertising and search marketing solutions. Its platform supported targeting options such as contextual matching, audience segmentation, and performance-based pricing. Publishers could monetize their sites by displaying CoClick’s ads and earning revenue based on clicks or impressions, depending on the campaign terms.

CoClick aimed to provide advertisers with measurable results through real-time reporting and optimization tools. The network served a variety of verticals, including finance, technology, and consumer brands, and partnered with publishers across multiple regions to broaden reach and inventory availability. The service was positioned within the broader ecosystem of online advertising networks that sought to automate ad placement and pricing through technology platforms.

In the mid-2000s, CoClick was acquired by ValueClick, a larger online advertising company, and its technology and advertiser relationships were integrated into ValueClick’s platform. The CoClick brand was gradually retired as the combined business consolidated its products and services. The acquisition reflected broader industry trends toward consolidation in the online advertising space, driven by the desire to offer unified demand-side and supply-side solutions.

See also: online advertising networks; pay-per-click; digital advertising; advertising technology.