Cinemagraph

A cinemagraph is a still photograph that contains a single, subtle, and repeating element of movement. This is achieved by blending a series of photographs or a short video clip to create an image that appears mostly static but has a small, animated portion. The effect is often a sense of quiet dynamism, drawing the viewer's attention to a specific detail within the otherwise still scene.

The technique typically involves capturing a video and then selecting a single frame as the base image. A section of this frame is then masked, and a corresponding section from the video with the desired movement is overlaid and looped. This creates the illusion that only a part of the image is alive. Common examples include a gently swaying curtain, steam rising from a cup, or flickering candlelight within a static room.

Cinemagraphs bridge the gap between still photography and video, offering a more engaging experience than a traditional photograph without the full commitment of a video. They have gained popularity on social media platforms and in digital advertising due to their eye-catching nature and ability to convey atmosphere or emotion subtly. The key to a successful cinemagraph lies in the seamless integration of the moving element, ensuring it enhances rather than distracts from the overall composition.