Cherating

Cherating is a coastal town and beach resort in the Kuantan District, Pahang, Malaysia. It lies on the east coast of Peninsular Malaysia along the Cherating River estuary, facing the South China Sea. The long sandy beach stretches for several kilometers and is a popular destination for sunbathing, swimming, and beachside accommodation. The town’s tourism sector is centered on eco-resorts, guesthouses, and traditional Malay wooden houses.

Historically, Cherating has been one of Malaysia’s oldest beach resorts, attracting domestic visitors since the mid-20th century and later developing into a gateway for nature tourism in the state. The area is known for its biodiversity and natural attractions, including a turtle sanctuary at the Cherating village that works to protect nesting habitats and conducts hatchling releases during the nesting season. In addition to beach activities, Cherating offers river cruises on the Cherating River, mangrove areas, and proximity to other coastal attractions along the east coast. The site is also noted for its fishing community, crafts, and small markets.

Access is by road from Kuantan; the nearest airport is Sultan Haji Ahmad Shah Airport in Kuantan. Cherating remains a popular, less commercial alternative to larger Malaysian beach towns, drawing visitors seeking a relaxed coastal environment and opportunities for wildlife experiences.