Charmin

Charmin is a brand of toilet paper produced by Procter & Gamble. It is one of the leading toilet paper brands in the United States and Canada. The brand is known for its emphasis on softness and strength in its product offerings. Charmin's marketing often highlights its plushness and ability to provide a comfortable user experience.

The brand was first introduced in 1928 by the Scott Paper Company. Procter & Gamble acquired Charmin in 1957. Over the decades, Charmin has introduced various product lines, including Charmin Ultra Soft, Charmin Ultra Strong, and Charmin Sensitive. These variations aim to cater to different consumer preferences, whether for enhanced softness, increased durability, or gentleness for sensitive skin. The packaging and advertising typically feature a cartoon bear character, often referred to as the "Charmin Bears," which has become a recognizable icon associated with the brand. Charmin toilet paper is widely available in retail stores and online platforms.