Changyu

Changyu Pioneer Wine Co., Ltd., commonly known as Changyu, is a Chinese winery and wine company headquartered in Yantai, Shandong Province. Established in 1892 by Zhang Bishi, it is often cited as the oldest wine producer in China and remains one of the country’s largest wine companies by production and market reach.

Over the 20th century, Changyu expanded from its early operations in Shandong to a network of vineyards and production facilities across China. The company produces a range of wines, including red, white, and sparkling styles, as well as premium and reserve wines. Its products are distributed domestically and internationally, contributing to the growth of Chinese wine exports.

Changyu has played a leading role in the modernization of China’s wine industry, supporting grape research, winery technology, and wine education. It pursues international collaborations and participates in global wine competitions and trade networks, helping to position Chinese wine on the world stage.

Today, Changyu remains a prominent symbol of China’s long-running winemaking tradition and continues to invest in new vineyards, facilities, and brand development while focusing on quality and accessibility across markets.