Centara

Centara is a brand of hotels and resorts operated by Centara Hotels & Resorts, a Thai hospitality company. The brand offers a range of accommodation options catering to different traveler needs, from luxury resorts to family-friendly hotels and urban business accommodations. Centara properties are primarily located in Thailand, with an expanding international presence in destinations such as the Maldives, Vietnam, and Sri Lanka.

The Centara brand portfolio includes several sub-brands, each designed to meet specific market segments. Centara Grand represents the company's premium offerings, often featuring upscale amenities and services. Centara Hotels & Resorts focuses on mid-scale properties, while Centara Boutique Collection comprises unique, intimate hotels. Centara also operates Centara Serviced Apartments for longer stays.

Common amenities across Centara properties typically include swimming pools, fitness centers, and dining options. Many resorts offer beach access and water sports, while city hotels are often situated near business districts and shopping areas. The company emphasizes its Thai heritage, often incorporating local culture and hospitality into the guest experience. Centara Hotels & Resorts is part of the Central Group, a large Thai conglomerate.