Casuals

Casuals, in the context of subcultures, refers to a youth culture that emerged in the United Kingdom during the late 1970s and early 1980s. It is often associated with a passion for football, music, and fashion. The term "casual" itself is believed to have originated from the casual dress code adopted by fans who sought to avoid the more easily identifiable markings of traditional football hooliganism, such as team colors.

The fashion of the casual subculture was characterized by designer sportswear, often imported from continental Europe. Brands like Adidas, Fila, Sergio Tacchini, and Lacoste were highly popular. This emphasis on expensive, often subtle designer labels served as a status symbol within the group. The music associated with casuals spanned various genres, including soul, funk, disco, and later house music. This musical taste influenced the clubs and social gatherings that casuals frequented.

The casual subculture is distinct from, though sometimes overlapping with, other football-related youth cultures. Its roots lie in the desire for a more understated yet sophisticated appearance, coupled with a strong sense of group identity tied to football fandom and specific musical preferences. While often linked to football matches, the casual lifestyle extended beyond the stadium, encompassing social events and a particular approach to leisure and personal style.