Capitalizationalternating

Capitalizationalternating is a typographic style characterized by alternating capitalization within words or phrases to create a distinctive visual rhythm. It often involves switching between uppercase and lowercase letters on a per-letter basis, producing sequences such as ThIs Is AlTeRnAtInG or other forms where capitalization changes after every letter. The term itself is a neologism used to describe this stylistic device, rather than a formal standard.

In online communication, capitalizationalternating appears in memes, social media captions, advertisements, and fan content. It can convey emphasis, sarcasm, irony, whimsy, or playfulness, and is sometimes adopted for branding to yield a bold, quirky appearance. The pattern can vary widely: some writers apply strict alternation across entire text, others limit it to specific words or syllables. It is generally avoided in formal writing due to reduced readability and perceived informality.

The practice has roots in early internet aesthetics and has been influenced by related forms such as StudlyCaps and the Mocking SpongeBob meme, which employ similar alternating capitalization to parody or highlight tone. Variants include per-word alternation, per-letter alternation, or grouped-letter patterns. Related concepts include leetspeak and mixed-case typography.

See also: Alternating case, StudlyCaps, Mocking SpongeBob meme, Leetspeak.