CHiQ

CHiQ is a brand name used by several electronics manufacturers for consumer electronics and home appliances, with a particular emphasis on televisions. The CHiQ brand has appeared in various regions, including Asia and parts of Europe, and is typically positioned as a value-oriented option offering modern smart features.

The CHiQ brand is used by several electronics manufacturers, and its exact corporate ownership varies by market. In some markets it is associated with Chinese manufacturers in the Tongfang group, while in others it is distributed through partners aligned with larger brands. This reflects broader patterns of Chinese electronics brands expanding globally under multiple banners.

Product lines commonly include smart televisions, sound systems, refrigerators, washing machines, air conditioners, and other home appliances. CHiQ devices often run on Android TV or other smart platforms and emphasize connectivity with mobile apps and home networks, sometimes featuring cloud services and voice control.

Market reception for CHiQ products is mixed, with praise for value and feature sets and occasional notes about after-sales service or regional availability. Availability depends on market and retailer, with online marketplaces a common channel in many regions.

See also: Tongfang; Hisense; List of electronics brands.