CATIjärjestelmää

CATIjärjestelmää refers to a Computer-Assisted Telephone Interviewing system. This technology is widely used in market research, opinion polling, and academic studies to conduct surveys over the phone. A CATI system streamlines the interview process by providing interviewers with on-screen questionnaires. When an interviewer asks a question, the options appear on their computer screen, and they can quickly enter the respondent's answers directly into the system. This eliminates the need for paper-based questionnaires, reducing errors and speeding up data collection.

The system typically includes features for managing respondent lists, scheduling interviews, tracking the progress of data collection, and performing basic data validation in real-time. CATI software can also be programmed with skip patterns, meaning the survey automatically moves to the next relevant question based on previous answers, ensuring a more efficient and accurate interview flow. It facilitates the collection of quantitative data and can be used for both simple and complex surveys. The integration of the interview process with data entry significantly speeds up the overall research timeline compared to traditional methods.