Buypurchase

Buypurchase is a term used in e-commerce and consumer behavior to describe the practice of moving directly from product selection to completing a purchase, with minimal friction and intermediary steps.

In practice, buypurchase encompasses friction-reducing features such as one-click or single-page checkout, saved payment and shipping details, guest checkout options, and seamless integration with digital wallets and payment tokens.

The term is not standardized and appears mainly in marketing and UX design discussions, case studies, and product literature rather than in formal taxonomies.

Historically, the idea gained visibility in the 1990s with Amazon's 1-Click payment and has evolved through mobile wallets, tokenization, and streamlined checkout flows across platforms.

Applications include direct-to-consumer brands, marketplaces, and apps that aim to shorten the path from discovery to purchase, often improving conversion but raising concerns about privacy, accidental purchases, and accessibility.

See also one-click purchase, checkout optimization, cart abandonment, and digital wallets.