Butikkdata

Butikkdata refers to data generated and used by retail stores and chains to manage operations, analyze performance, and support decision-making. It covers transactional data from point-of-sale systems, inventory and stock movements, supplier and purchase data, product metadata, pricing and promotions, store attributes, and anonymized or personal customer data collected via loyalty programs.

Sources include POS terminals, ERP systems, warehouse management systems, e-commerce platforms, and CRM tools. Data types include sales transactions (date, time, product, quantity, price, discount), inventory levels, orders, returns, supplier invoices, product attributes, and customer identifiers. Data quality and integration challenges include data silos, inconsistent product codes, and privacy concerns. Standards such as GS1 barcodes and product catalogs aid interoperability; data governance involves access controls, retention policies, and compliance with privacy regulations (e.g., GDPR in Europe).

Uses of butikkdata include sales analysis, demand forecasting, price optimization, assortment planning, inventory optimization, supplier performance, store benchmarking, and customer analytics. In practice, retailers combine multiple sources into centralized data platforms like data warehouses or data lakes, enabling reporting and advanced analytics, including machine learning.

Privacy and ethics are important considerations: while customer data can enable personalization, retailers must handle it in accordance with law and best practices, with emphasis on anonymization and consent where required.