Buick

Buick is an American automobile brand and a division of General Motors (GM). It was founded in 1903 in Detroit by inventor David Dunbar Buick and quickly became one of GM’s earliest and most prominent brands. The brand is known for its tri-shield logo and has traditionally occupied a position between mainstream GM models and luxury offerings, emphasizing a smooth ride and spacious interiors.

In its early years Buick helped shape the development of the American auto industry. Through a series of corporate reorganizations led by William C. Durant, Buick became a cornerstone of General Motors, which was formed in 1908. Over the decades Buick offered a broad line of passenger cars, including popular personal-luxury models such as the Riviera, along with sedans like the LeSabre and Park Avenue. In the late 20th and early 21st centuries, Buick shifted focus toward premium, but mainstream, vehicles and, in response to market demand, toward SUVs and crossovers. The brand also developed a strong presence in China through the SAIC-GM Buick joint venture, where Buick sales have been a major driver for GM.

Today Buick’s global lineup centers on SUVs and crossovers, including the Encore, Envision, and Enclave. The brand has also used sub-branding, such as Buick Avenir, to denote higher-trim models in some markets. Buick remains a key part of GM’s portfolio, serving North American and Chinese markets and continuing a long tradition of comfort, quiet ride, and practical family vehicles.