Bruttokuvaa

Bruttokuv​aa, or raw footage, is unedited video or film material captured during production. In Finnish media industries, the term denotes the original recordings, typically without color grading, sound design, or final effects, and is distinguished from the finished, publishable edit.

Bruttokuvaa serves as source material for editing. It is often referred to as rushes or dailies in English-speaking contexts. Directors, editors, and producers review bruttokuvaa to assess performance, framing, continuity, and technical quality, and to decide which takes will be kept or discarded. It may be examined on set, in post-production suites, or provided to clients or broadcasters in controlled form.

Because raw footage can contain imperfect takes, mistakes, or sensitive material, access to bruttokuvaa is usually restricted. Ethical and legal considerations include obtaining consent from people filmed, respecting privacy and data protection rules, and applying release forms when necessary. Even though the material is typically owned by the production company or studio, distribution or publication of raw footage may require permissions or redaction of identifiable information.

In practice, proper management of bruttokuvamateriaali—such as archival practices, metadata tagging, and access controls—facilitates efficient editing and protects rights. The term is most common in Finnish-language contexts and is closely related to the English terms rushes or dailies.