Brugerrejsen
Brugerrejsen is a concept in user experience and service design that describes the sequence of actions a user takes to achieve a goal when interacting with a product, service or brand. It centers on the user's perspective, from initial awareness to ongoing use and potential advocacy. The journey can be linear or nonlinear and often spans multiple touchpoints, channels and devices.
Typical phases include discovery, consideration, acquisition, onboarding, first use, regular use, support and optimization, and renewal
Creating a Brugerrejsen involves user research (interviews, surveys, analytics), segmentation with personas, and cross-functional workshops to
Benefits include a clearer view of user friction, better prioritization of improvements, higher cross-channel consistency, and