BrandThis

BrandThis is a cloud-based brand management platform designed to centralize the creation, storage, and dissemination of brand assets and guidelines. It provides a digital asset library, version control, and approval workflows to help marketing teams maintain consistent branding across channels. The platform also includes customizable templates, brand guidelines, and analytics for tracking asset usage and campaign performance.

Origin and development: BrandThis originated in San Francisco in 2018 as a startup focused on simplifying brand governance for mid-sized companies. It expanded to serve global clients and secured several rounds of funding, enabling feature expansions such as AI-assisted guideline enforcement, enhanced API access, and broader integrations with content management systems, design tools, and social platforms.

Features and integrations: Core features include a centralized asset library, version history, permissioned access, asset tagging, and approval workflows. Users can generate on-brand templates for digital and print materials, enforce typography and color standards, and access usage analytics. The service offers integrations with popular platforms such as CMS systems, Adobe Creative Cloud, and major social networks, and includes an API for custom workflows.

Reception and usage: BrandThis is used by marketing teams and agencies across industries to improve brand consistency and speed up production workflows. Critics note that while the platform is user-friendly and strong on governance, some large enterprises find it lacks deep customization options relative to certain competitors and that pricing can be a consideration for very large teams.

See also: Brand management; Digital asset management; Marketing technology.