Boutiquen
Boutiquen, the plural form used in several languages for boutique, refer to small specialty retail shops that offer curated selections of fashion, accessories, beauty products, or home goods. They are typically independently owned or part of small chains and emphasize a distinctive aesthetic and high levels of personal service. Boutiques differ from department stores or mass retailers in their focused range and intimate shopping experience.
The term boutique derives from the French word for shop. In the modern retail sense, boutiques emerged
Common characteristics include carefully curated inventories, limited quantities, and frequent turnover. Store design and visual merchandising
Today, online and multi-channel boutiques broaden the concept beyond physical shops. Online boutiques curate specialized assortments,
Boutiques play a role in supporting independent designers, fostering local economies, and contributing to city identity