Borås

Borås is a city in Västra Götaland County, Sweden, and the seat of Borås Municipality. It lies in the Viskan river valley in western Sweden, about 60 to 70 kilometers east of Gothenburg. The city has around 70,000 residents.

Borås began as a 17th-century market town and grew rapidly in the 19th century as a center of the Swedish textile industry. The textile tradition continues in modern education and design programs.

In recent decades the economy diversified into education, services, logistics, and technology.

Education and culture: The University of Borås is a major regional university with programs in business, information technology, health sciences, and textiles. The city hosts institutions such as the Borås Art Museum and Borås City Museum, as well as Navet Science Center, a hands-on science facility. Borås Zoo, one of Sweden's larger zoos, attracts visitors with a variety of species.

Sports: The football club IF Elfsborg is based in Borås and plays at the Borås Arena.

Transport: Borås is a railway hub on the Gothenburg–Stockholm line with regular long-distance and regional trains; the city is also served by national roads and bus connections.