Bookman

Bookman refers to a typeface designed by Alexander R. Butler in 1903. It is a slab-serif font, meaning its serifs are square and block-like. Bookman is known for its sturdy and readable appearance, making it suitable for a variety of applications, particularly in longer texts. Its design draws inspiration from earlier slab-serif styles, such as those popular in the 19th century, but with a more refined and modern sensibility.

The typeface was originally released by the American Type Founders (ATF) and has since been digitized and made available in numerous variations by various foundries. Common weights include regular, bold, italic, and bold italic, offering designers a good range of options. Bookman has been used extensively in book publishing, advertising, and branding due to its clear and accessible character. Its robust structure provides good legibility on both screen and in print. While not as ubiquitous as some other classic typefaces, Bookman maintains a consistent presence in the design world for its dependable and somewhat classic aesthetic. It is often chosen when a typeface with a slightly more traditional or informal feel is desired, without sacrificing readability.