Biljournalistik

Biljournalistik is a form of journalism focused on cars and the automotive sector, produced for Swedish-language media. It encompasses news reporting, product testing, feature writing, and commentary on markets, design, technology, and policy related to mobility. Content is published in specialized magazines and websites, as well as on television, radio, and increasingly through podcasts and video channels.

Core topics include road tests and performance reviews; comparisons between models; coverage of new launches; industry trends such as electrification, battery technology, charging infrastructure, autonomy, safety standards, and sustainability; and consumer economics such as price, ownership costs, and incentives. Journalists document developments in the automotive supply chain, manufacturing, and regulation, and may also explore broader mobility issues and car culture.

In practice, biljournalistik relies on test drives, data from measurement protocols, and information from manufacturers and suppliers, balanced by independent assessment. Ethical considerations include transparency about sponsorship, access arrangements (press fleets, loaners, embargoes), and disclosure of potential conflicts of interest to maintain credibility.

The field has evolved from traditional print magazines to online platforms and video formats, with regional outlets and international networks serving Swedish-speaking audiences. The influence of biljournalistik lies in shaping consumer knowledge, market dynamics, and policy debates related to vehicle technology, emissions, and road safety.