Bettman

Bettman refers to Gary Bettman, an American sports executive who has served as commissioner of the National Hockey League (NHL) since 1993. He is the longest-serving commissioner in the league’s history. In that role, he oversees league governance, collective bargaining with players, and the league’s commercial operations, including broadcasting deals and sponsorships.

Under Bettman, the NHL pursued expansion and market development, adding franchises in several U.S. and Canadian markets and expanding the league’s international footprint. The league introduced major events such as the Winter Classic, implemented flagship broadcast partnerships, and increased efforts to grow the sport beyond traditional markets.

Bettman’s tenure has been marked by significant labor and organizational developments. The 2004–05 lockout led to the cancellation of an entire season and resulted in a salary cap and revenue-sharing framework. A 2013 realignment reorganized divisions to improve scheduling and competition. More recently, Bettman oversaw expansion into Las Vegas and Seattle, along with ongoing efforts to broaden international play and commercial opportunities.

His leadership has drawn both criticism and praise. Critics point to franchise relocations, market decisions, and handling of labor disputes; supporters credit him with stabilizing league finances, boosting attendance and television revenue, and expanding the NHL’s global presence. The Bettman era is widely seen as a turning point in the modern development and commercialization of professional hockey.