Bershka

Bershka is a Spanish fast fashion retailer that operates as a brand within the Inditex group. It targets young men and women with trend-driven clothing, footwear, and accessories offered at accessible prices.

Founded in 1998 in Arteixo, Galicia, Bershka was created as part of Inditex's strategy to diversify its portfolio with youth-oriented brands. The company maintains a global network of stores and an online store, distributing through company-operated locations and e-commerce platforms.

Business model and products: Bershka emphasizes rapid turnover and close alignment with current fashion trends. Its assortments include casual and sporty apparel, denim, outerwear, dresses, footwear, and accessories for both women and men. Store layouts and merchandising are designed to appeal to a youthful, fashion-forward audience.

Sustainability and corporate structure: The brand participates in Inditex's sustainability programs, including initiatives that promote more sustainable materials and production processes. These efforts focus on reduced environmental impact, transparency in supply chains, and ongoing improvements in material sourcing and manufacturing practices.

Market presence and positioning: Bershka operates in numerous countries across Europe, the Americas, and Asia, positioning itself as an accessible option within the Inditex family for customers seeking contemporary, affordable fashion. The brand also maintains an online shopping platform to complement its physical store network.