Beautyrest

Beautyrest is a mattress and bedding brand owned by Serta Simmons Bedding, a leading global manufacturer of mattresses and sleep products. The line was introduced in 1980 and has since become one of the most recognizable names in the North American sleep market. It is particularly noted for its pioneering use of individually wrapped pocketed coil technology, which was developed to reduce motion transfer and provide targeted support.

The core of Beautyrest’s product offering centers on a range of pocketed coil mattresses that come in several textures and firmness levels. Popular models include the ComfortCloud, which pairs pocketed coils with memory‑foam overlays for a plush feel, and the DreamCloud, a hybrid that incorporates a thicker foam layer for enhanced pressure relief. Beautyrest also offers specialty lines such as the Rejuvenation Series, aimed at mature consumers, and the Latex Renew line, which incorporates natural latex for a cooler sleep surface. In addition to mattresses, the brand produces pillows and mattress protectors that incorporate its core technologies.

Beautyrest mattresses are sold primarily in North America through major retailers such as Macy’s, Bed Bath & Beyond, and online platforms, and the brand maintains a direct‑to‑consumer e‑commerce channel. The brand has received multiple consumer awards, including recognition from Consumer Reports for motion isolation and long‑term durability. In recent years, Beautyrest has expanded its focus on sustainability, launching models that use recycled materials and adopting lower‑VOC (volatile organic compound) manufacturing practices.

The brand remains active in marketing initiatives that emphasize sleep science and ergonomic design. In 2023, Beautyrest announced a partnership with a leading sleep‑tracking app to offer personalized mattress recommendations, further blending technology with traditional mattress construction. Overall, Beautyrest continues to be a significant player in the competitive mattress market, balancing innovation with established comfort engineering.