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Bandai

Bandai Co., Ltd. is a Japanese multinational toy and entertainment company that designs, manufactures, and markets toys, hobby products, and licensed character goods. The company is especially known for its plastic model kits, including Gunpla for the Gundam franchise, and for digital virtual pets such as Tamagotchi, as well as a wide range of action figures and collectibles.

Founded in 1950 in Tokyo, Bandai expanded from a toy maker into a global player in the

Bandai's Gunpla line remains a flagship business, with model kits released across multiple grades and scales.

Globally, Bandai Namco operates through subsidiaries and distributors to market products in Asia, the Americas, Europe,

hobby
and
entertainment
markets.
In
2005,
Bandai
merged
with
Namco
to
form
Bandai
Namco
Holdings,
a
holding
company
that
oversees
the
group's
toy
and
game
businesses,
licensing
operations,
and
media
ventures.
The
group
later
organized
into
divisions
such
as
Bandai
Namco
Entertainment
and
Bandai
Namco
Toys
&
Collectibles.
Tamagotchi
and
other
licensed
character
products
have
been
among
its
long-standing
offerings.
Through
Bandai
Namco
Entertainment,
the
company
publishes
video
games
and
operates
related
entertainment
content
across
various
platforms,
including
console,
mobile,
and
arcade
formats.
and
beyond,
maintaining
licensing
relationships
with
major
entertainment
IPs
and
franchises.
The
company's
activities
span
toy
manufacturing,
video
games,
amusement,
and
media
distribution.