BATNAfelmérése

BATNAfelmérése is a strategic negotiation concept that combines elements of the English term "BATNA" (Best Alternative To a Negotiated Agreement) with the Hungarian word "felmérése," meaning "assessment" or "evaluation." The term emphasizes the importance of evaluating one's alternatives before entering into negotiations to ensure a favorable outcome.

Developed within negotiation theory, BATNA refers to the most advantageous option a party can take if no agreement is reached during negotiations. It serves as a benchmark for determining the minimum acceptable terms in a deal. By assessing one’s BATNA, negotiators can better understand their leverage and make informed decisions. The Hungarian suffix "felmérése" reinforces the idea of actively measuring or evaluating this alternative before proceeding.

This concept is particularly useful in high-stakes negotiations, where parties must weigh the risks of walking away from a deal against the potential benefits of an agreement. A strong BATNA increases a negotiator’s confidence and bargaining power, as it provides a clear fallback position. Conversely, a weak BATNA may lead to overly accommodating terms, as the party has fewer viable options.

BATNAfelmérése encourages negotiators to conduct thorough research and analysis of their alternatives before engaging in discussions. This includes exploring external options, such as competing proposals or market conditions, and internal factors, like resource availability and long-term goals. By systematically evaluating these aspects, negotiators can refine their strategies and negotiate from a position of strength.

The principle aligns with broader negotiation frameworks, including those proposed by Harvard Law School’s Program on Negotiation, which advocates for a collaborative yet strategic approach. While BATNAfelmérése is not widely recognized outside negotiation literature, its core principles remain relevant in business, diplomacy, and personal decision-making contexts.