Ayouch

Ayouch is a surname of Moroccan origin. It is used by people in Morocco and among the Moroccan diaspora, and it appears in various spellings such as Ayouch or Ayouch. As with many North African surnames, its precise etymology is not widely documented in general reference sources, and it is often encountered as a family name rather than a given name.

In contemporary culture, the name Ayouch is associated with figures in the Moroccan film industry. Nabil Ayouch is a notable Moroccan filmmaker, writer, and producer. His body of work includes feature films that address social and urban issues in Morocco, and he has gained recognition in international film circles for films that explore street life, youth, and contemporary Moroccan society. Leïla Ayouch is a film producer and director who frequently collaborates with Nabil Ayouch and has contributed to several of his productions. Through their projects, the Ayouch surname has become associated with the international exposure of Moroccan cinema and narrative storytelling that engages with social themes.

Beyond cinema, individuals bearing the surname Ayouch may be found in various professions and communities in Morocco and abroad. The name continues to appear in cultural and artistic contexts where Moroccan and North African identities intersect with global media.