AssetFacts

AssetFacts is a private technology company that specializes in supply‑chain transparency and traceability solutions. Founded in 2015 by Alexandra Johnson and Michael Lee, the firm is headquartered in San Francisco, California, and serves a global customer base that includes consumer goods manufacturers, retailers, and food safety regulators. The core product is a cloud‑based platform that integrates blockchain and Internet of Things (IoT) sensor data to generate immutable records of product provenance, handling, and quality metrics. By enabling end‑to‑end visibility, AssetFacts aims to reduce fraud, improve food safety compliance, and support sustainability reporting.

The company works with a network of supply‑chain partners such as distributors, logistics providers, and certification bodies. Clients are able to access standardized data dashboards, API feeds for legacy enterprise systems, and automated alerts when compliance thresholds are breached. AssetFacts has collaborated with several Fortune 500 companies on pilot projects that trace the origin of raw materials in the agricultural and apparel sectors. In 2020 the company was named to the Forbes 30 Under 30 list for technology innovators.

AssetFacts has received several funding rounds, including a Series B led by GreenTech Ventures in 2022. It has also partnered with governmental agencies on public‑health initiatives, notably during the COVID‑19 pandemic to ensure the traceability of personal protective equipment. The firm maintains a strong emphasis on open‑source contribution to the broader blockchain ecosystem, releasing periodic updates of its data schemas and compliance libraries.