Asiakkuuksienhallintajärjestelmät
Asiakkuuksienhallinta, often abbreviated as CRM (Customer Relationship Management), is a strategy and set of practices employed by businesses to manage and analyze customer interactions and data throughout the customer lifecycle. The primary goal of asiakkuuksienhallinta is to improve business relationships with customers, assist in customer retention, and drive sales growth. This involves understanding customer needs, anticipating them, and acting upon them.
At its core, asiakkuuksienhallinta focuses on leveraging customer data. This data can include contact information, purchase
Modern asiakkuuksienhallinta systems are typically software-based. These platforms automate many of the processes involved in managing