Asiakastyytyväisyysindeksi

Asiakastyytyväisyysindeksi, often abbreviated as ACSI, is a measure used to gauge customer satisfaction with products and services. It is a key performance indicator that helps businesses understand how well they are meeting customer expectations. The index typically involves surveying customers about their experiences, asking them to rate various aspects of their interaction with a company, such as product quality, service, and overall value.

The methodology behind ACSI often involves a standardized set of questions and a scoring system that allows for comparison across different industries and companies. The results are usually presented as a score on a scale, such as 0 to 100. A higher score indicates greater customer satisfaction. By tracking ACSI over time, businesses can identify trends, pinpoint areas of weakness, and measure the impact of changes they implement to improve customer experience.

Understanding and improving ACSI is crucial for customer retention, brand loyalty, and ultimately, business profitability. High customer satisfaction often leads to repeat purchases, positive word-of-mouth referrals, and a stronger competitive position. Companies that focus on their ACSI are actively investing in building long-term relationships with their customers and fostering a customer-centric culture.