Asiakaspito

Asiakaspito, sometimes described as customer stickiness, is a marketing concept that measures how well a company retains its customers over time. It reflects loyalty and the ability of a product or service to keep users returning, which supports ongoing revenue.

Metrics used to gauge asiakaspito include retention rate, churn rate, repeat purchase rate, customer lifetime value (LTV), and average customer tenure. Companies often employ cohort analysis and track purchase frequency and revenue per user to assess asiakaspito.

Factors influencing asiakaspito include perceived value, customer experience, ease of use, switching costs, pricing, service quality, onboarding success, and product-market fit. Availability across channels and timely responsiveness also affect retention.

Strategies to improve asiakaspito include optimizing onboarding, personalized communications, proactive customer success efforts, loyalty programs, regular product updates, and closing feedback loops to address needs and reduce friction.

In practice, asiakaspito is used across industries, especially in SaaS, retail, and telecommunications, and is discussed in Finnish business literature as part of profitability and growth analyses. It should be analyzed alongside other metrics, with cohort analysis and lifetime value considered to avoid misinterpretation.