Asiakaspidätysprosentti

Asiakaspidätysprosentti, known in English as customer retention rate, is a key performance indicator used by businesses to measure how well they are keeping their existing customers over a specific period. It is calculated by subtracting the number of new customers acquired during that period from the total number of customers at the end of the period, then dividing that result by the number of customers at the beginning of the period, and finally multiplying by 100. The formula is: ((Customers at End of Period - New Customers Acquired) / Customers at Beginning of Period) * 100.

A high asiakaspidätysprosentti indicates that a company is successfully satisfying its customers, leading to repeat business and loyalty. This is generally more cost-effective than acquiring new customers. Conversely, a low rate suggests that customers are leaving, which could be due to various factors such as poor customer service, competitive pricing, or a lack of perceived value.

Businesses monitor asiakaspidätysprosentti to understand customer loyalty and the effectiveness of their strategies for retaining customers. Improving this metric often involves enhancing customer experience, offering loyalty programs, and actively seeking customer feedback to address issues. It is a crucial metric for businesses focused on long-term sustainable growth and profitability.