Apptentive

Apptentive is a software company that provides a customer communication and feedback platform for mobile applications. The service helps app developers and product teams collect user feedback, improve engagement, and influence app store ratings through in-app messaging, surveys, and review prompts.

Key features include in-app messaging that can be triggered by user actions, targeted push notifications, and prompts to rate or review the app. The platform supports surveys such as CSAT, NPS, and custom questions, along with sentiment analysis to gauge user mood. Analytics dashboards offer insights into engagement, feedback trends, retention, and product performance. Segmentation enables messages to be tailored to specific user cohorts, while automation supports onboarding flows, feature announcements, and post-purchase follow-ups.

Apptentive is designed for integration with mobile apps on iOS and Android and provides software development kits for major platforms. It can be connected with other analytics and customer-support tools to form a broader feedback loop and support workflow. Use cases include collecting product feedback, driving higher ratings, reducing support friction, and informing product decisions with user sentiment data.

The platform is used by a range of mobile apps across various industries and aims to help teams understand and act on user feedback to improve the overall app experience.