Appledesigned

Appledesigned is a design studio that specializes in digital product design, branding, and user research. Based in San Francisco, the firm works with startups and established organizations to craft intuitive interfaces, scalable design systems, and coherent brand expressions across platforms.

Founded in 2010 by Maya Singh and Jordan Park, Appledesigned grew from a small studio into a cross-disciplinary team with clients across North America and Europe. Over the years, it expanded its offerings to include design systems development, accessibility consulting, and ongoing design operations support.

The studio emphasizes human-centered design, rapid prototyping, and iterative testing. Its process typically begins with stakeholder interviews and field research, followed by user journeys, wireframes, and high-fidelity visuals. Emphasis is placed on accessibility, performance, and cross-device consistency to ensure usable experiences at scale.

Notable projects include a mobile banking app redesign that improved task success and onboarding completion, a health-tracking platform that unified data visualization across devices, and an ecommerce site that streamlined the checkout flow. In each engagement, Appledesigned aims to align product goals with user needs while maintaining brand integrity.

Appledesigned also contributes to the broader design community through published case studies and talks. The firm is recognized for its pragmatic approach to design systems, usability, and inclusive design practices, and it often serves as a resource for organizations seeking practical, evidence-based design solutions.