Annoskoko

Annoskoko is a Finnish term that designates the portion size or reference amount used for nutrition labeling and consumer information. It represents the amount of food that the nutrition facts are based on and is commonly shown on packaging and in menus. Annoskoko does not necessarily reflect the amount a person will actually eat, but serves as a standard reference for comparing products and estimating nutrient intake.

In practice, annoskoko is chosen per product category and is influenced by regulatory guidelines and industry practice. On packaged foods, nutrition information is typically presented per annoskoko as well as per 100 g or 100 ml, allowing consumers to compare nutrient content regardless of density. Restaurants and catering services may list energy and key nutrient values per annoskoko on menus.

Regulatory context: In the European Union, nutrition labeling requires information per 100 g or 100 ml and, for products that declare a serving size, per portion. In Finland, annoskoko corresponds to this portion size used on labels, and national guidelines describe how it should be determined and presented.

The concept helps consumers estimate daily intake and compare products, but actual portions eaten can differ from the stated annoskoko. Clear labeling and consistent annoskoko definitions support informed food choices and portion-conscious consumption.