Ajurünnakud

Ajurünnakud, or brainstorming sessions, are a creative technique used to generate a large number of ideas on a specific topic or problem in a limited time. The core principle is to encourage free-flowing thought and defer judgment. Participants are encouraged to express any idea that comes to mind, regardless of its apparent feasibility or originality. This environment aims to stimulate innovation and uncover novel solutions.

The process typically begins with a clearly defined problem or question. Participants then share their ideas, often verbally, with others building upon or expanding upon existing suggestions. The emphasis is on quantity over quality in the initial stages. Criticism or evaluation of ideas is strictly prohibited during the brainstorming phase. This non-judgmental atmosphere is crucial for fostering a sense of psychological safety, allowing individuals to feel comfortable sharing even unconventional thoughts.

Once a sufficient number of ideas have been generated, the group moves to the evaluation and selection phase. During this stage, ideas are reviewed, clustered, and prioritized based on established criteria. Common methods for idea selection include voting, discussion, or a combination of both. The ultimate goal of ajurünnakud is to harness the collective intelligence of a group to produce a diverse range of potential solutions or concepts. This technique is widely applied in business, education, and scientific research for problem-solving and idea generation.