Ajurünnakuga

Ajurünnakuga, often translated as "brainstorming" in English, is a group creativity technique used to generate a large number of ideas for the solution to a problem. The core principle is to defer judgment and encourage wild ideas. Participants are encouraged to build upon the ideas of others, no matter how outlandish they may seem at first.

The process typically begins with a clearly defined problem or topic. Then, individuals or groups freely suggest any and all ideas that come to mind, without criticism or evaluation. The emphasis is on quantity over quality during this initial phase. Common techniques include free association, mind mapping, or simply listing ideas as they arise. Once a substantial number of ideas have been generated, the group then moves into an evaluation phase.

During evaluation, the collected ideas are reviewed, discussed, and refined. Similar ideas may be combined, and concepts that seem most promising are identified for further development. The goal is to filter the raw output of the brainstorming session into a manageable set of actionable concepts. Ajurünnakuga can be applied in various contexts, from business and product development to problem-solving in personal or academic settings. Its effectiveness relies on fostering an open and non-judgmental environment where creative thinking is encouraged.