Aikatsu

Aikatsu is a Japanese multimedia franchise focusing on aspiring pop idols who train to become top performers through fashion, music, and performances. It began as an arcade collectible card game, Aikatsu!, released in 2012 by Bandai Namco. The franchise has since expanded into anime television series, films, manga, music releases, and video games. The title’s name evokes the idea of idol activities and striving for success in performances.

Gameplay and premise: In the arcade game and related media, players collect IDOL CARDS that unlock outfits and songs for their idol to perform on stage. In the stories, young girls attend idol training programs or schools, work to meet outfit and performance requirements, and compete in auditions and live shows while forming friendships and rivals.

Media and spin-offs: Since its inception, Aikatsu has produced several anime series and films, including continuations and spin-offs across different years. The anime is supplemented by music releases performed by the voice cast and by various merchandise and tie-in products tied to the cards and outfits.

Impact: Aikatsu helped popularize fashion-focused idol narratives and the arcade-card based model in Japanese media, contributing to a broader trend of cross-media franchises that combine toys, anime, and music to engage audiences.