Advertiserprovided

Advertiserprovided is a label used in digital advertising to denote data supplied by the advertiser to an ad tech system for targeting, measurement, or optimization. It distinguishes data provided by the advertiser from data generated by the publisher, the audience itself, or the ad platform.

Sources and formats: Advertiser-provided data can include customer lists, CRM signals, purchase history, product attributes, or brand preferences. It may be delivered via uploaded files, API feeds, or real-time data streams, and in some schemas appears as a field named advertiserprovided or advertiserProvided. Data may be hashed, encrypted, or otherwise obfuscated to protect privacy.

Usage: The data is used to target audiences, enrich lookalike modeling, attribute conversions, or inform optimization decisions. It can be matched to users or devices within the ad system, and may feed frequency controls or creative personalization.

Privacy and compliance: Because advertiser-provided data can include personal information, its collection and use typically require user consent and compliance with privacy laws such as the GDPR or CCPA. Advertisers and platforms must manage data quality, retention, access controls, and opt-out requests.

Limitations: The effectiveness of advertiser-provided data depends on its accuracy, recency, and coverage. Mismatches, stale data, or incomplete signals can degrade targeting and measurement. Data-handling practices should align with platform policies and contractual terms.

Terminology and context: Advertiserprovided is a term used in some ad-tech ecosystems; its exact meaning and implementation can vary by platform. It is often discussed in relation to first-party data, as documented by platform vendors in developer guides and policy documents.