Adnow

Adnow is an advertising network that provides native advertising solutions. It was founded in 2014 and operates internationally, connecting advertisers with publishers to display promotional content on websites. The platform primarily focuses on content discovery widgets, often found at the bottom of articles, suggesting related news, products, or services.

The network allows advertisers to create campaigns that blend in with the surrounding editorial content, aiming for higher engagement rates than traditional banner ads. Publishers can integrate Adnow widgets into their sites to monetize their traffic by earning revenue based on clicks or impressions. Adnow's technology analyzes user behavior and website context to deliver personalized recommendations.

The company emphasizes its ability to reach a broad audience across various niches and geographies. Advertisers can target specific demographics and interests, while publishers can customize the appearance of the widgets to match their site's design. Adnow is one of many platforms in the native advertising space, competing with other ad networks that offer similar services. The effectiveness of native advertising, including Adnow's approach, is a subject of ongoing discussion within the digital marketing industry regarding transparency and user experience.